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Grab Your Viking Helmet and Celebrate the Season in Breckenridge

Home to Victorian architecture, family friendly community events, and more outdoor winter activities than you can imagine, Breckenridge is the ideal destination for your next Colorado getaway. The city was established in the 1850’s during the gold rush and features a variety of historic attractions and museums including Barney Ford Victorian Home and Edwin Carter Discovery Center. Adventure seekers will feel right at home hitting the slopes of Breckenridge Ski Resort, riding a snowmobile on the miles of local trails, and getting a bird's eye view of the local scenery via hot air balloon.


Ullr Fest has been a can't miss family-friendly event in Breckenridge since it began more than five decades ago, and will take place January 10-13 around the downtown area. The event is a massive celebration of the season and community, inspired by Ullr, a Norse god known for his affinity for cold weather and outdoor activities. Attendees can watch the Ullr Parade, which features a variety of vibrant floats and performers, plus, multiple entertainers dressed as Ullr himself. The Ullr Ice Plunge is perfect for anyone looking to test their bravery and honor Ullr. Participants will plunge into the freezing Maggie Pond and awards will be handed out for the Best Plunge Costume. Families looking for fun shouldn’t miss the Family Snow Day that includes sledding, snacks, art projects, snowman building, and more. This year’s event will also feature an attempt for the World’s Longest Shot Ski, which had more than 1,200 participants last year. interviewed Event Representative, Holly Blando, to learn more about this family-friendly winter extravaganza.


RAL: Tell me a little bit about the event.

HB: The Town of Breckenridge invites snow lovers of all ages to join the party. During Ullr Fest in Breckenridge, don’t be surprised to see horned Viking hats adorning the heads of skiers and snowboarders, the biggest bonfire in town, and more than 12,000 Ullr enthusiasts.  


RAL: What demographic does your event attract? Children? Families? Couples?  

HB: Everyone! We offer a mix of events that are perfect for kids and the kids at heart.


RAL: Take me through a day at the event. What can I expect as an attendee?  

HB: The event spans four days. After a day on the slopes head to Ullr Fest for evenings full of entertainment. Activities include:

  • World’s Longest Shot Ski

  • Ullr Parade

  • Ullr Bonfire

  • Ullr Ice Plunge

  • Comedy Night

  • Family Snow Day

  • Ice Skating Party

  • Wild and Scenic Film Festival


RAL: What dining options will attendees encounter?

HB: As you stroll among the historic buildings of Breckenridge, you'll find a variety of restaurants to tantalize your taste buds. Begin your day with a hearty or light breakfast from our many restaurants and cafes. With more than 100 restaurants to choose from, you can find the perfect spot for a casual lunch or dinner of burgers, pizza, pasta, BBQ, sushi, soups, salads, and sandwiches. The fine-dining restaurants in Breckenridge offer elegant mountain atmospheres. Let their menus help you to decide. Whether you desire wild game, fresh fish, and seafood or regional dishes prepared by some of the best chefs, Breckenridge offers a delectable dining experience. Prices range from modest to expensive.


RAL: Tell us about the atmosphere?  

HB: It's no surprise that Breckenridge has been referred to as the perfect mountain town. Full of history and character, Breckenridge shares an incredibly laid-back charm that makes you feel like a local – no matter the season. From shopping to nightlife and dining to culture, you can kick-it-up or kick back, whatever your mood. Take a stroll down historic Main Street and feel the vibrant spirit of eclectic boutiques and après-ski cheer, or relax fireside in a cozy café. Whatever you crave, you can find it here, in a Rocky Mountain ski town that keeps it real 24/7. Keeping it real also means keeping it fun, and we take fun over the top, whether it’s the joy of falling into a pillow of deep powder, or the intoxicating hum of a parade. Known for its high-energy events and abundant activities, Breckenridge throws a street party like no other and continues to impress with infamous annual events like Oktoberfest, Ullr Fest, and Spring Fever.


RAL: Are there any lodging specials that are set up for the event?

HB: You can find winter lodging packages here, from up to 30% off.


RAL: What does this event mean to the community?  

HB: It’s a chance to celebrate Ullr, snow, and all things winter.


RAL: Why should people come to your event?  

HB: This is a very interactive event. Attendees become part of the event instead of just spectators. Everyone is invited to take part in breaking the world shot ski record, create a float for the parade, hang out at the Ullr Bonfire, take a dip at the Ullr Plunge and enjoy an afternoon at the Family Snow Day and Ice Skating Party. It’s a memorable event because you participate in it.

For more information about Ullr Fest, please visit the event website.