The long standing capital of Wisconsin, Madison is a culturally rich, historical and activity packed destination, perfect for your next big vacation. This unique city embraces both its cosmopolitan feel and small town roots, combining them into an experience you won't forget.
Named after former President James Madison, the city was founded in 1836, when it was more paperwork than actual buildings and residents. Although it was named the capital the year before it was founded, people didn't move here in large numbers until 20 years later. Currently, Madison is a hub for activity and culture. The city has nearly 250,000 residents and features a wide assortment of activities and attractions.
You’ll have no trouble finding things to do in Madison. If you're an outdoor enthusiast, this is the place for you. The park system here is high quality, and with over 260 well maintained parks, you’ll find the ideal location for your outdoor activities. The city exudes history and culture, which is on display at various museums and attractions such as: the State Capital, Madison Museum of Contemporary Art, Frank Lloyd Wright's Taliesin East and Wisconsin Veterans Museum. If you like spectator sports, the University of Wisconsin offers a range of sporting activities to watch throughout the year. Madison has also played host to the PGA Champions Tour, marathons, Madison Mallards summer league baseball and so much more. One of the best times to visit the city is during the summer, during one of the big local events like Festival Foods Shake the Lake.
When it comes to major family events in Madison, few can compare to Festival Foods Shake the Lake. Coming off a successful and fun experience that drew over 70,000 last year, this year they are expecting more of the same. From a human cannonball to an assortment of live music acts, this event has it all. If you're attending with the family, your kids will love the fully outfitted Kids Zone and the vibrant atmosphere of the event. Festival Foods Shake the Lake features the largest fireworks show in the entire state of Wisconsin, so grab your chairs and blankets, and get ready for a show. You won't find a better family experience, than visiting Madison during Festival Foods Shake the Lake. Start making your travel plans today! ResortsandLodges.com got te chance to interview Macy Kludt, Representative for Festival Foods Shake the Lake, to talk about great community experience.
RAL: Tell me a little bit about the event.
MK: This will be the second year of Festival Foods Shake the Lake. However, the event has been around in some fashion for many years. For many years Rhythm and Booms was held at Warner Park on the northside of Madison. The event moved to the current downtown location in 2014. Following that event, the city of Madison had plans to discontinue the event before Big Top Baseball and Festival Foods partnered to make the event sustainable beginning in 2015.
Last year’s event drew over 70,000 people. We are expecting an even larger crowd this year.
Festival Foods Shake the Lake is designed so that people of all ages and stages can enjoy a great night. There will be a Kids Zone with inflatables and games for children. All entertainment will be family-friendly. With two stages of music, we hope there is something for everyone.
RAL: What makes this event unique?
MK: Festival Foods Shake the Lake is all about showcasing the unique characteristics that make Madison great. Last year The Human Cannonball launched himself into Lake Monona, the first time he’s ever launched into water. He will repeat this feat in 2016. Entertainment also includes the Mad Rollin’ Dolls, the UW Marching Band, and local opening acts on both stages. Another signature of Madison is the unique food offerings available and Festival Foods Shake the Lake will feature many different food carts.
The Festival Foods fireworks show is the largest fireworks display in the state of Wisconsin.
Launched from barges on Lake Monona and choreographed to a custom soundtrack, this show is one-of- a-kind.
RAL: What can attendees expect at the event?
MK: Here is a quick rundown of the activities:
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iHeart Media Rooftop Party – gates open at 6:00 for this ticketed area. People who purchase tickets will have access to the Monona Rooftop Terrace for the best views of the fireworks show. iHeart Media DJs will be providing entertainment.
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Kids Zone complete with inflatables, games, and petting zoo.
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Festival Foods Shake the Lake Market – featuring various vendors from around the state selling unique goods
Guest appearances this year will include:
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The Human Cannonball – launching into Lake Monona at 7:30 PM
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Mad Rollin’ Dolls Roller Derby
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UW Marching Band
We have some great live music acts performing such as:
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96.3 Star Country Stage
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5th Gear
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Drew Baldridge
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LanCo
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Jon Pardi
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Isthmus Stage
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Mascot Theory
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Congregation
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Blitzen Trapper
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Guster
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Attendees are encouraged to bike to the event. Adequate bike parking will be provided and staffed throughout the event A detailed parking map, identifying partnering parking ramps, will be available as the event draws closer. Event management has worked with the City of Madison Parking Utility to ensure the fastest exit strategy for all cars.
RAL: What is the overall environment like?
MK: This is an outdoor festival so attendees are encouraged to bring blankets and chairs to relax along the lake, listen to music, and eat great food. There will be a lot of energy throughout the event zone to ensure there is something for everyone!
RAL: What can an attendee expect to find for local lodging?
MK: Festival Foods Shake the Lake has partnered with Marcus Hotels as the official lodging accommodations for the event. The Hilton Madison Monona Terrace is located directly adjacent to the event zone so attendees can park the car and never have to leave. There will also be a free shuttle to and from the Sheraton Madison.
People can also sign up to win the Marcus Hotels VIP Experience which includes two iHeart Media Rooftop Party tickets, two best seats in the house for the Human Cannonball, dinner for two provided by The Chophouse and a one night stay at The Hilton Hotel. Registration is open now at shakethelake.org.
RAL: What does the event mean to the community?
MK: Festival Foods Shake the Lake is first and foremost a community event and is meant to bring the community of Madison and the state as a whole together to celebrate.
As an event centered in downtown Madison, this event brings an enormous amount of foot traffic to the already popular downtown area. Local businesses and restaurants may see an
increase in business.
RAL: Does the event support a special cause in the community?
MK: A portion of the proceeds from this event will be donated to the Madison Parks Foundation.
For more information about Festival Foods Shake the Lake, please visit their website.